Closely Guarded Secret Revealed as Cleveland MLB Team Gets New Name

In the Marvel Cinematic Universe (MCU) there are Guardians of the Galaxy battling aliens near and far.

In Low Earth Orbit (LEO) the Guardians of Space Force protect the interests of America from wayward actors.

Starting in 2022, the city of Cleveland will have Guardians of their own patrolling the diamonds of Major League Baseball.

Say hello to the Cleveland Guardians, and goodbye to the Cleveland Indians.

Move over Groot, the Cleveland Guardians are here. I suppose if a movie can have a talking tree that only says one-word, Major League Baseball can have a team with an uninspired nickname based in part on that movie.
Photo R. Anderson

In making the announcement of the new name team, owner and chairman Paul Dolan noted in a prepared statement that, “We are excited to usher in the next era of the deep history of baseball in Cleveland. Cleveland has and always will be the most important part of our identity. Therefore, we wanted a name that strongly represents the pride, resiliency and loyalty of Clevelanders.”

Apparently a lot of people are believers in the resiliency and pride brought about by the word guardians.

In December 2020 former United States vice-president Mike Pence, took great pride at the direction of the former president in announcing that members of the United States Space Force would forever be known as Guardians.

With the Coast Guard being called “Coasties” despite actually having the word guard in their name, it makes sense that space forceers would be called Guardians? Asking for a friend.

Either way, the brain trust in Cleveland said, “hold my Pierogi,” and named an entire baseball team after either space soldiers, or Marvel characters. Creating not the most original idea under the sun in the process.

Somewhere I think old Harry Doyle of Major League fame would call the new name, “Just a bit outside.”

In December 2020 former United States vice-president Mike Pence, took great pride at the direction of the former president in announcing that members of the United States Space Force would forever be known as Guardians. With the Coast Guard being called “Coasties” despite actually having the word guard in their name, it makes sense that space forceers would be called Guardians? Asking for a friend. Either way, the brain trust in Cleveland said, “hold my Pierogi,” and named an entire baseball team after either space soldiers, or Marvel characters. Either way, not the most original idea under the sun.
Photo R. Anderson

The timing of the announcement on the day that the world was distracted by the opening ceremonies of the Pandemic games, I mean Summer Olympic games, also seems a bit like trying to bury the lead when the world of sport was looking the other direction.

While I am certainly not trying to tell the fine people of Cleveland what to call their baseball team, their selection seems rather flat and uninspired based on the aforementioned list of way more famous Guardians.

Cleveland had used Indians as their nickname since 1915. In 2020 the team announced that a new name was coming in response to growing complaints from Native American groups and others who felt that the name and iconography was disrespectful.

Ahead of undergoing a name change, Cleveland stopped wearing the Chief Wahoo logo on their jerseys and caps in 2019 as phase one of their rebranding effort.

While the Indians will be retired at the end of the 2021 MLB season, diehard Clevelanders and Chief Wahoo fans can take solace in the fact that the Indians will forever live on the silver screen thanks to their inclusion in the movies of the Major League franchise.

In the none theatrical world, I can support and respect the need for Cleveland to adjust their branding to be less controversial, however, their ultimate choice of new nickname seems a little lazy.

It is almost like they looked at the word Indians and thought, “you know if we drop the letters “in” we just need to find some new letters and we can keep the “dians” that our fans have grown to love over the years.

I am guessing the keep the “dians” approach for a new nickname included evaluating such words as Comedians, Meridians, Arcadians, Euclidians, Custodians, and Medians.

With all of the attention being paid to the sabermetrics and mathematical elements of baseball these days, Cleveland truly missed an opportunity by not naming the team the Euclidians after Ancient Greek mathematician, Euclid, the inventor of axiomatic geometry.

After all, if launch angle is not a product of geometric principles I don’t know what is.

A quick internet search of “Cleveland Guardians” reveals that a men’s roller hockey team already used that name proving that the search for a new name may have been even lazier then first thought. There are even similarities between the roller hockey logo and the logo for the MLB squad.

As weak as the new nickname seems, at least one can take solace in the fact that Cleveland did not follow the soccer/futbol route and call themselves the Cleveland City Baseball Club.

The move by Cleveland follows a move made by the team formerly known as the Washington Redskins to change with the times and remove offensive nicknames and logos. Washington is expected to announce their new name sometime in 2022.

Cleveland was not the only MLB team that used Native American symbolism as part of their brand but are the only one making a change. The Atlanta Braves announced last year that they had no intention of changing their team’s name, but would look into the possibility of doing away with the “Tomahawk Chop.”

With the Cleveland Indians giving way to becoming the Guardians, The Atlanta Braves are the last of the 30 MLB teams to reflect Native American themes in their branding. While pressure is likely to mount for the team to change their name, for now the Braves have stated they have no plans to change their name but may look into revising the “Tomahawk Chop” chant.
Photo R. Anderson

In the NFL, the Kansas City Chiefs are also facing increased pressure to change their name.

Additionally, Jeep has been asked by the Cherokee Nation to find another name for their bestselling SUV.

In a February 25, 2021 article in the New York Times, Chuck Hoskin Jr., principal chief of the Cherokee Nation, said, “The use of Cherokee names and imagery for peddling products doesn’t deepen the country’s understanding of what it means to be Cherokee, and I think it diminishes it somewhat.”

The response from the parent company of Jeep was noncommittal regarding whether a name change would be forthcoming.

It is certainly a tricky issue for both sports franchises and corporations to navigate when it comes to protecting their long-term identity while also being mindful of the fact that acceptable societal norms have shifted.

While Chief Wahoo will no longer bang the drum slowly and play the pipe lowly in the outfield of Cleveland baseball games, fans wanting to hang on to those days of wahoo past can always watch the Major League franchise to get their kicks. As a bonus, the movies feature way more winning compared to watching the actual franchise.
Photo R. Anderson

As noted many times before, I grew up as a Washington Redskins fan and never thought that I was supporting a team named after a racial slur.

To me, they were just a football team with cool colors, a catchy post touchdown song and a neat logo. But for some, that name and logo, even though it was used by some Native American communities, was offensive to others.

To be fair, someone will always be offended no matter what something is called. But when the majority of people find something offense it is time to take a closer look at whether a change needs to be made.

Cleveland made their change and while they likely launched a thousand memes by naming themselves Guardians, at least they are moving forward with a new identity.

The Washington football faithful still have to wait another year to see what rebranding effort is coming straight outta Landover, MD.

Now if you’ll excuse me, I have the sudden urge to listen to some of Harry Doyle’s greatest fictional calls.

Copyright 2021 R. Anderson

Washington Redskins Announce Name Change Without Announcing New Name

A week after celebrating their 88th birthday, the Washington Redskins are the ones giving out gifts by announcing that they ended their battle to maintain a nick name that a growing portion of society could no longer support.

While Native American groups had long called for the name of the franchise to be changed in order to remove what they considered a racial slur, ultimately it was the role of corporate partners threatening to withhold millions of dollars that moved the team kicking and screaming into the 21st Century.

Washington Redskins owner Dan Snyder, who bought the team in 1999, famously told a reporter from USA Today back in 2013 that he would “NEVER” change the name of the team that he grew up rooting for, and became owner of. The full quote by Snyder being, “We’ll never change the name. It’s that simple. NEVER — you can use caps.”

A week after turning 88-years-old, the Washington Redskins announced that they were changing their name and logo.
Photo R. Anderson

A week after announcing the team would form a committee to look into changing the name, “Never” became, we are changing the name.

The ball started rolling when FedEx, which pays millions of dollars a year to put their name on the stadium the Redskins use, called for a new name for the team.

The all-out blitz continued when several companies took things a step further and stopped selling Redskins merchandise. Amazon, Walmart, Target, Nike and Dick’s Sporting Goods, all removed Redskins merchandise from their websites last week. Nothing spurs change quite like a threat to the old wallet.

The new name was not announced during the press conference called to announce that the name would be changing. That is kind of like someone calling you to tell you that they sent you an email. Back in my Public Relations days, I would never have called a press conference just to give partial information. Oh, how times have changed.

To be fair to the Redskins, they did not announce the new name due to the need to secure trademarks for the new name before someone else tries to beat them to the trademark office. Back when there were rumblings about the team changing their name seven years ago, a Virginia man trademarked all of the potential names he could think of for the new team. Based on that ingenuity, they might as well call the team the Washington Capitalists.

Although a new name was not announced, the fact that a new name was coming was enough for Navajo Nation President Jonathan Nez to release a statement stating that, “July 13, 2020 is now a historic day for all Indigenous peoples around the world as the NFL Washington-based team officially announced the retirement of the racist and disparaging “Redskins” team name and logo. This change did not come about willingly by the team’s owners, but by the mounting pressure and advocacy of Indigenous peoples such as Amanda Blackhorse, and many other warriors who fought long and hard for this change.”

The statement by President Nez went on to say that, “We strongly encourage the NFL Washington organization to rename their team in such a way that truly honors and respects the First Americans of this country. Renaming the team “Code Talkers” to honor the Navajo Code Talkers, and other tribal nations who used their sacred language to help win World War II, would set the team on a path to restoring its reputation and correcting the historical misrepresentation of Indigenous peoples.”

The same week that the Redskins announced they were changing their name, the Atlanta Braves announced that they had no intention of changing their team name, but would look into the possibility of doing away with the “Tomahawk Chop.”
Photo R. Anderson

The same week that the Redskins announced they were changing their name, the Atlanta Braves announced that they had no intention of changing their team name, but would look into the possibility of doing away with the “Tomahawk Chop.”

The Cleveland Indians and Kansas City Chiefs are also facing increased pressure to change their names.

As I have noted before, I have rooted for the Redskins for as long as I can remember. My mom roots for the Redskins. My aunts and uncles root for the Redskins. For us, rooting for the Redskins through times of feast and famine was just what we did.

I follow other teams, but the Redskins were the first team I ever rooted for, and are the ones that hold the biggest place in my heart. In fact, here in the Gigaplex, there are at least 18 Washington Redskins related items on display that I collected over the course of my fandom.

Honestly, I would be lying if I said that a piece of my heart wasn’t broken based on the pending name change. Don’t get me wrong, I know that changing the name is the right thing to do, but as a lifelong fan, I have a little more skin in the game. Although I knew for years that the band aid needed to get ripped off, it still hurts.

As part of the end of the Washington Redskins era, I will need to decide whether I can keep my pieces of Redskin memorabilia on display to remind me of all of the memories I had, or if they should be taken down and placed in a crate and stored in a vast warehouse like the Ark of the Covenant in Raiders of the Lost Ark, never to be seen again.

This door knob decoration has been on a door in all of my bedrooms since I was in elementary school. With the Washington Redskins changing their name to be more inline with the times, the door decoration’s days may be numbered.
Photo R. Anderson

There will be a lot of soul searching between now and whenever the NFL returns again. In a way it is good that the idea of the NFL having a 2020 season is likely a pipe dream based on the current COVID-19 climate and the total lack of social distancing that comes with playing football.

By not having a 2020 season, fans of the team with the new name in Washington D.C. can have a year to mourn the death of the Redskins, and try to decide whether or not they will be on board with whatever the team becomes.

To be clear, as long as the COVID-19 pandemic continues to turn America into the laughing stock of the world as it runs free through the country like a tourist with a FastPass at Walt Disney World, any thoughts of kicking off a 2020 NFL season in September belong in Fantasyland.

Seriously, how is the government still not providing a national strategy for combating a virus that has killed over 135,000 Americans?

America is the richest country in the world, and I used to think it was one of the smartest countries in the world when it came to uniting people together towards a common goal. The fact that we have people trying to discredit science, and refusing to do simple things to save lives like wearing masks is unfathomable.

If the Washington Redskins can begrudgingly see the light and change their name after years of resisting, people can wear a mask and social distance in order to contain COVID-19.

No house party with friends, or other social event, is worth the potential cost of lives. And yes, people of all ages can catch this disease regardless of political party affiliation.

We don’t have years to get this right, and the COVID-19 virus is not a hoax, no matter how many tweets are sent out calling it that.

As the 20th Century poet Marshall Bruce Mathers, III, so eloquently said, “Look, if you had one shot, or one opportunity, to seize everything you ever wanted in one moment, would you capture it, or just let it slip? Yo”

The Washington Redskins are seizing their opportunity to get on the right side of history. The rest of America needs to follow suit when it comes to battling COVID-19 so that life can return to normal.

If we don’t get this right, COVID-19 will continue hanging over all of us like the sword of Damocles. Based on the current state of the country, the Washington Damocles would be a very appropriate name for the Redskins to adopt.

Now if you’ll excuse me, I have a sudden urge to listen to Eminem while reading some ancient Greek fables.

Copyright 2020 R. Anderson